Tagged: Social Media

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The Awards Just Keep Rolling in for Marketing RELEVANCE!

I’m feeling a little like a member of U2 at the Grammys, and it’s a pretty good feeling (U2 has received the most awards of any group in history, with a total of 22 Grammy Awards). The past few months have included one awards program after another, with Marketing RELEVANCE taking home a multitude of prestigious recognitions, and I couldn’t be prouder to work with the talented and dedicated team at Marketing RELEVANCE. It started...

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Social Media Use by Companies

MarketingSherpa is a great resource for information and weekly charts on several marketing topics. I particularly like when the topic is about social media or search engine optimization (SEO). This week’s chart summarizes how companies use social media as part of their marketing program. VERY interesting, but I have a slightly different view about marketing and communication in terms of priorities for companies. Marketing vs. Communication Most companies don’t differentiate marketing from communication. Corporate messaging,...

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I’m in the Chicago Tribune again!

I have been quoted a second time in the past 6 weeks by authors of the Chicago Tribune! Both articles are about the Chicago real estate market, but differ only on the comparison topic.  As a leading national expert on real estate, social media, Generation Y, Internet marketing and SEO, I am often published and quoted…there are really not many people in the country with a real estate background (Realtor and licensed Broker in two...

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Using Social Media in your Workload

Using social media during the day for business purposes while making sure your efforts are both effective and efficient is a challenge.  This week I wrote a post on mRELEVANCE that discusses how to keep focused on this challenge. Effective social media means making sure you have the proper goals in mind when determining key performance indicators.  Are you trying to become your industry’s most credible resource and trying to be found on multiple sites...

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Meet Carol Flammer and have her sign your book!

Social media marketing isn’t a mystery. My partner, Carol Flammer has written the book on the topic.  This book will walk you step-by-step through how to build an effective program.  It is ‘Hot off the press!’  We don’t even have a copy of it yet, but “Social Media for Home Builders: It’s Easier Than You Think” will be available at BuilderBooks at the International Builders Show and Carol will be at the BuilderBooks Store during...

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Social Media Lab in Peoria

Carol and I spoke today at the Peoria HBA, teaching Social Media “Engage in the Online Conversation” and Social Media Lab “Building a Social Media Program from the ground up.” This seminar teaches companies how to effectively use social media to attract the search engines, as well as friends, fans and followers.  We spent a lot of time today talking about the value of social media and demonstrating how to use social media to build...

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Social Real Estate Chicago – open for Registrations

Social Real Estate Chicago is OPEN for registration, space is limited so reserve your seat today! Geared toward real estate industry professionals and job seekers, this full day web 2.0 event is perfect for those companies who want to use social media for branding and reputation management AND those people looking to find their next opportunity and/or advance their career. The Abbington in Glen Ellyn will be the location, and the event will take place...

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BuilderRadio Interview

I was recently interviewed on BuilderRadio.com on the topic of Internet Marketing and Social Media. The approximately 20 minute conversation focused on the value, tactics, and strategy for companies to use the internet effectively when managing their online reputation, image, and company brand. More companies are transitioning their marketing expenses from traditional advertising to online resources, but have understanding what to do and where to be. Click here to visit the page where you can...

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Quoted in an Article

I was quoted in this article about tracking internet marketing social media, an article that was published in Builder Homesite’s InSight Box. The article talks about several of our clients who have been extremely successful using our services to marketing their homes and products online through social media. One of these successful clients, Florida home builder Highland Homes, has been so successful that their November, December and January sales have been almost double what they...

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What you missed at IBS

Do you wish you heard everything you could have at the International Builders Show in Las Vegas last month?  All about NEW and EXCITING technologies and ways to find buyers?  Well, you are in luck.  Four internet marketing experts are delivering a seminar at the Greater Atlanta Homebuilders Association on February 26, 2009.  Don’t miss, again, what you were not able to see in Vegas. Carol Flammer, Kelly Fink, Dina Gundersen, and I will share...

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