Tagged: Internet marketing

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Social Media Use by Companies

MarketingSherpa is a great resource for information and weekly charts on several marketing topics. I particularly like when the topic is about social media or search engine optimization (SEO). This week’s chart summarizes how companies use social media as part of their marketing program. VERY interesting, but I have a slightly different view about marketing and communication in terms of priorities for companies. Marketing vs. Communication Most companies don’t differentiate marketing from communication. Corporate messaging,...

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Effective SEO Objectives

I wrote about this Marketing Sherpa Search Engine Optimization chart on our website in an Effective SEO Objectives post, but I did not want people who follow this blog to miss out on this chart or that article. The information is very interesting when you consider what B2B and B2C companies are trying to accomplish relative to their SEO strategy. It seems that more and more companies are beginning to blend their SEO, marketing, public...

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New Website for Connecticut’s Best Apartments

I am VERY proud to show you this new website for a luxury Connecticut Apartment developer client.  This new website is a piece of artwork that will kick the online effectiveness of their competitors. If you are interested in reading more about this developer, this project or how mRELEVANCE can help you gain competitive advantage in your Website or Social Media – and specifically see analytically how to track you success, let me know! But...

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New Stella Website Launched

We just launched a new website for a chic, eclectic boutique in Evanston Illinois. Stella is the store, and the merchandise is unique and incredible! One of a kind gifts for all budgets and people, this new site allows Stella to keep their inventory accurate and up to date online…especially since every time you visit you will have a different experience. What a GREAT store, what a great site – check it out!

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BuilderRadio Interview

I was recently interviewed on BuilderRadio.com on the topic of Internet Marketing and Social Media. The approximately 20 minute conversation focused on the value, tactics, and strategy for companies to use the internet effectively when managing their online reputation, image, and company brand. More companies are transitioning their marketing expenses from traditional advertising to online resources, but have understanding what to do and where to be. Click here to visit the page where you can...

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Quoted in an Article

I was quoted in this article about tracking internet marketing social media, an article that was published in Builder Homesite’s InSight Box. The article talks about several of our clients who have been extremely successful using our services to marketing their homes and products online through social media. One of these successful clients, Florida home builder Highland Homes, has been so successful that their November, December and January sales have been almost double what they...

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What you missed at IBS

Do you wish you heard everything you could have at the International Builders Show in Las Vegas last month?  All about NEW and EXCITING technologies and ways to find buyers?  Well, you are in luck.  Four internet marketing experts are delivering a seminar at the Greater Atlanta Homebuilders Association on February 26, 2009.  Don’t miss, again, what you were not able to see in Vegas. Carol Flammer, Kelly Fink, Dina Gundersen, and I will share...

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Successful Internet Tracking Seminar

My “Internet Tracking – What your Website Visitors are Telling You!’ seminar I gave with Kathie McDaniel, Director of Marketing and Advertising at Highland Homes, was extremely successful.  We had over 120 people in the room learning about how to effectively track their marketing budget to determine ROI. As the chart here shows, Highland was able to use mRELEVANCE’s tracking methods to determine what was effective, they were able to reduce their marketing budget by...

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Carol’s Award

Carol Flammer was recently given the “Associate of the Year” award from the Greater Atlanta Homebuilders Association for all the work she does to help and promote the HBA.  Great Job Carol!

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Vegas Baby!

I’m presenting Internet marketing at the International Builder’s Show in Vegas next Thursday, Jan. 22 at 3:30 p.m.  My seminar, “What Your Internet Visitors are Telling You” is part of the NEXT Build tract.  Fellow MIRM Kathie McDaniel of Highland Homes is presenting with me. We will show how savvy home builders can maximize online exposure and keep visitors on their Web sites longer by tracking web site visitors (and understanding tracking reports). Effective Web...

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