Tagged: International Builders Show

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Which Generation is Shaping Housing Today?

You’ve probably heard that millennials are entitled, disengaged, broke, unemployable, addicted to taking selfies and perpetual renters. You know what? That is all WRONG! There are a million myths surrounding the millennial generation, and I’ll be busting many of them during the International Builders’ Show education session, “The Great Debate: Millennials or Boomers?” In this session, we’ll attempt to answer the question, “Will it be the millennials or the boomers who shape our cities and...

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Marketing RELEVANCE’s Inaugural IBS Exhibit Booth

I’ve been attending the International Builders’ Show (IBS) for many years. But this year will be different. Instead of spending all of my time in education sessions, networking and checking out the exhibit booths; you’ll likely find me in our inaugural Marketing RELEVANCE exhibit booth. Since it is our seventh anniversary as a company, we’ve put together an awesome Lucky 7 themed booth for IBS in Vegas, January 19-21, 2016. IBS is the largest annual...

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Digital Marketing and Tracking: IBS 2015 Seminars

In a few short months, I’ll be back to Vegas. I was selected to present two education sessions at the National Association of Home Builders (NAHB) International Builders’ Show (IBS), the world’s largest light construction show. Last year, the show was attended by 75,000 attendees! This year has been a whirlwind; and this trip to IBS (January 20-22) will be the culmination of a full year of hard work on a pursuit that I LOVE:...

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Man, I really like Vegas

Those five words were spoken by the King himself, Elvis Presley, and those words ring true for me too. I’m on a plane at 30,00 feet headed to Vegas right now! I know, it’s a tough job, but somebody’s gotta do it, right? Between the endless buffet lines and doubling on 11, I will be working, of course, and honestly, I am just as excited about that as I am about shooting dice. I’ll be...

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What you missed at IBS

Do you wish you heard everything you could have at the International Builders Show in Las Vegas last month?  All about NEW and EXCITING technologies and ways to find buyers?  Well, you are in luck.  Four internet marketing experts are delivering a seminar at the Greater Atlanta Homebuilders Association on February 26, 2009.  Don’t miss, again, what you were not able to see in Vegas. Carol Flammer, Kelly Fink, Dina Gundersen, and I will share...

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Vegas Baby!

I’m presenting Internet marketing at the International Builder’s Show in Vegas next Thursday, Jan. 22 at 3:30 p.m.  My seminar, “What Your Internet Visitors are Telling You” is part of the NEXT Build tract.  Fellow MIRM Kathie McDaniel of Highland Homes is presenting with me. We will show how savvy home builders can maximize online exposure and keep visitors on their Web sites longer by tracking web site visitors (and understanding tracking reports). Effective Web...

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