Tagged: home builders

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Spotlight on Jeff Rutt: Friend, Home Builder and Philanthropist

The saying, “give a man a fish and feed him for a day; teach a man to fish and feed him for a lifetime” always rings true to me. Through raising my three children and coaching their sports teams, I always try to keep in mind that teaching them, instead of doing for them, impacts them for the better. They will remember these lessons for the rest of their lives. It takes a village to...

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Meet Carol Flammer and have her sign your book!

Social media marketing isn’t a mystery. My partner, Carol Flammer has written the book on the topic.  This book will walk you step-by-step through how to build an effective program.  It is ‘Hot off the press!’  We don’t even have a copy of it yet, but “Social Media for Home Builders: It’s Easier Than You Think” will be available at BuilderBooks at the International Builders Show and Carol will be at the BuilderBooks Store during...

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Social Real Estate Chicago – open for Registrations

Social Real Estate Chicago is OPEN for registration, space is limited so reserve your seat today! Geared toward real estate industry professionals and job seekers, this full day web 2.0 event is perfect for those companies who want to use social media for branding and reputation management AND those people looking to find their next opportunity and/or advance their career. The Abbington in Glen Ellyn will be the location, and the event will take place...

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Housing Outlook

Robert Denk, the Assistant Vice President for Forecasting and Analysis or NAHB addressed the NSMC and IRM Board of Trustees about the state of the National Housing market. It was a very interesting presentation that showed stability and growth in the market. We are not out of the woods yet, but we are going to begin to see better things. Some of the things addressed in the report are: – housing recession is beginning to...

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BuilderRadio Interview

I was recently interviewed on BuilderRadio.com on the topic of Internet Marketing and Social Media. The approximately 20 minute conversation focused on the value, tactics, and strategy for companies to use the internet effectively when managing their online reputation, image, and company brand. More companies are transitioning their marketing expenses from traditional advertising to online resources, but have understanding what to do and where to be. Click here to visit the page where you can...

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What you missed at IBS

Do you wish you heard everything you could have at the International Builders Show in Las Vegas last month?  All about NEW and EXCITING technologies and ways to find buyers?  Well, you are in luck.  Four internet marketing experts are delivering a seminar at the Greater Atlanta Homebuilders Association on February 26, 2009.  Don’t miss, again, what you were not able to see in Vegas. Carol Flammer, Kelly Fink, Dina Gundersen, and I will share...

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Successful Internet Tracking Seminar

My “Internet Tracking – What your Website Visitors are Telling You!’ seminar I gave with Kathie McDaniel, Director of Marketing and Advertising at Highland Homes, was extremely successful.  We had over 120 people in the room learning about how to effectively track their marketing budget to determine ROI. As the chart here shows, Highland was able to use mRELEVANCE’s tracking methods to determine what was effective, they were able to reduce their marketing budget by...

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Carol’s Award

Carol Flammer was recently given the “Associate of the Year” award from the Greater Atlanta Homebuilders Association for all the work she does to help and promote the HBA.  Great Job Carol!

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Vegas Baby!

I’m presenting Internet marketing at the International Builder’s Show in Vegas next Thursday, Jan. 22 at 3:30 p.m.  My seminar, “What Your Internet Visitors are Telling You” is part of the NEXT Build tract.  Fellow MIRM Kathie McDaniel of Highland Homes is presenting with me. We will show how savvy home builders can maximize online exposure and keep visitors on their Web sites longer by tracking web site visitors (and understanding tracking reports). Effective Web...

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