Tagged: Highland Homes

Quoted in an Article

I was quoted in this article about tracking internet marketing social media, an article that was published in Builder Homesite’s InSight Box. The article talks about several of our clients who have been extremely successful using our services to marketing their homes and products online through social media. One of these successful clients, Florida home builder Highland Homes, has been so successful that their November, December and January sales have been almost double what they...

Successful Internet Tracking Seminar

My “Internet Tracking – What your Website Visitors are Telling You!’ seminar I gave with Kathie McDaniel, Director of Marketing and Advertising at Highland Homes, was extremely successful.  We had over 120 people in the room learning about how to effectively track their marketing budget to determine ROI. As the chart here shows, Highland was able to use mRELEVANCE’s tracking methods to determine what was effective, they were able to reduce their marketing budget by...