Man, I really like Vegas

Those five words were spoken by the King himself, Elvis Presley, and those words ring true for me too. I’m on a plane at 30,00 feet headed to Vegas right now! I know, it’s a tough job, but somebody’s gotta do it, right?

Between the endless buffet lines and doubling on 11, I will be working, of course, and honestly, I am just as excited about that as I am about shooting dice.

I’ll be attending the 2013 International Builders Show; which is one of the events I look forward to each year. It’s an excellent opportunity to network and see industry friends from across the U.S. and I always bring back great ideas for Marketing RELEVANCE clients.

Additionally, I’ll be presenting on my favorite topic: marketing. To be more specific, this year I’ll talk about mobile marketing. Mobile is hot, hot, hot right now and growing across every industry. In fact, 2013 could be the year of mobile. Along with my co-presenter, Kevin Oakley of Heartland Homes, we’ll discuss some statistics about mobile marketing, how and why it’s growing, and most importantly, how to use it to improve sales and your business. Attendees will get examples of builders using mobile marketing in their sales process and the building process. We will also talk about how mobile marketing is improving home builders traffic online and on-site.

If you’ll be at IBS, I look forward to seeing you during the session, Mobile Marketing: How to Attract Buyers Using Smart Technology, Wednesday, January 23rd, 8:30 – 10 a.m. in the South Hall, room 220. Attendees will receive 1.5 continuing education hours from NAHB.

I’ll also be presenting at Customize Your Social Media at the Custom Building Central, January 23 at 3 p.m. And as for the rest of the show, you’ll probably find me hanging out in the Professional Women in Building (PWB) Lounge, Room N 219, Level II; of which mRELEVANCE is a proud PWB sponsor, so make it a point to stop by.

I highly recommend you also attend the following sessions, which will be presented by my business partner, Carol Morgan:

• Beyond Facebook: Pinterest, Google+ and More; Wednesday, January from 2:30 – 4:00 p.m. in the South Hall, room 220.
• Everything You Want to Know about Social Media at the 50+ Lifestyle Central: January 22 at 9:30 a.m.
• Social Media: Your Questions Answered at the Multifamily Central: January 22 at 3:00 p.m.

And, mRELEVANCE team members Jessica Thom and Delaney Young will be attending the show for the first time, and we’re excited for them to get their feet wet.

If you’d like to meet to with me to talk about marketing, let me know! I’ll be at the craps table at Paris (the hotel)! See you in Vegas!