Category: Social Media

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Marketing RELEVANCE’s Inaugural IBS Exhibit Booth

I’ve been attending the International Builders’ Show (IBS) for many years. But this year will be different. Instead of spending all of my time in education sessions, networking and checking out the exhibit booths; you’ll likely find me in our inaugural Marketing RELEVANCE exhibit booth. Since it is our seventh anniversary as a company, we’ve put together an awesome Lucky 7 themed booth for IBS in Vegas, January 19-21, 2016. IBS is the largest annual...

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Digital Marketing and Tracking: IBS 2015 Seminars

In a few short months, I’ll be back to Vegas. I was selected to present two education sessions at the National Association of Home Builders (NAHB) International Builders’ Show (IBS), the world’s largest light construction show. Last year, the show was attended by 75,000 attendees! This year has been a whirlwind; and this trip to IBS (January 20-22) will be the culmination of a full year of hard work on a pursuit that I LOVE:...

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Social Media Use by Companies

MarketingSherpa is a great resource for information and weekly charts on several marketing topics. I particularly like when the topic is about social media or search engine optimization (SEO). This week’s chart summarizes how companies use social media as part of their marketing program. VERY interesting, but I have a slightly different view about marketing and communication in terms of priorities for companies. Marketing vs. Communication Most companies don’t differentiate marketing from communication. Corporate messaging,...

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NAHB Social Media for Multifamily Communities

I was the moderator and presenter for a webinar presentation to NAHB’s Multifamily Council a couple of weeks back. It was a great time, I really enjoy giving back and teaching people to use social media and the internet to make their companies more effective. The audience for this presentation is mutifamily developers – apartment communities, condos and townhomes developers, etc. – but the material will certainly cross into other companies and industries. Click here...

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I’m in the Chicago Tribune again!

I have been quoted a second time in the past 6 weeks by authors of the Chicago Tribune! Both articles are about the Chicago real estate market, but differ only on the comparison topic.  As a leading national expert on real estate, social media, Generation Y, Internet marketing and SEO, I am often published and quoted…there are really not many people in the country with a real estate background (Realtor and licensed Broker in two...

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Using Social Media in your Workload

Using social media during the day for business purposes while making sure your efforts are both effective and efficient is a challenge.  This week I wrote a post on mRELEVANCE that discusses how to keep focused on this challenge. Effective social media means making sure you have the proper goals in mind when determining key performance indicators.  Are you trying to become your industry’s most credible resource and trying to be found on multiple sites...

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DeVry and Illinois Worknet Seminar

I was recently asked to be the subject matter expert for a seminar series on social media by DeVry University and Illinois WorkNet.  I have led seminars for DeVry University in the past (and hope to in the future), along with their partnership with local Chamber of Commerce’s – but this was my first time speaking in a webinar format for the Illinois WorkNet program.  This company helps associations and organizations with their workforce and...

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Meet Carol Flammer and have her sign your book!

Social media marketing isn’t a mystery. My partner, Carol Flammer has written the book on the topic.  This book will walk you step-by-step through how to build an effective program.  It is ‘Hot off the press!’  We don’t even have a copy of it yet, but “Social Media for Home Builders: It’s Easier Than You Think” will be available at BuilderBooks at the International Builders Show and Carol will be at the BuilderBooks Store during...

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Social Real Estate Chicago – open for Registrations

Social Real Estate Chicago is OPEN for registration, space is limited so reserve your seat today! Geared toward real estate industry professionals and job seekers, this full day web 2.0 event is perfect for those companies who want to use social media for branding and reputation management AND those people looking to find their next opportunity and/or advance their career. The Abbington in Glen Ellyn will be the location, and the event will take place...

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Learn the Basics of Social Media

We are offering Social Media Lab this fall.  It is a great way to learn the basics of Social Media for your small (or large) business. Wondering what Friends, Fans and Followers can do to help you sell more, create lasting relationships, build better customer service? This four-week class will meet once a week for an in-depth 90 minute session. Set up pages for your business on Facebook, Linked In, Twitter and learn the basics...