Archive for Social Media
Using Social Media in your Workload
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Using social media during the day for business purposes while making sure your efforts are both effective and efficient is a challenge. This week I wrote a post on mRELEVANCE that discusses how to keep focused on this challenge.
Effective social media means making sure you have the proper goals in mind when determining key performance indicators. Are you trying to become your industry’s most credible resource and trying to be found on multiple sites (listed on multiple Google SERPs)?
Efficient social media is using your time wisely and not getting sidetracked when posting or updating. for many people, going onto a social networking site requires more time than necessary, due to the social nature and the desire to interact with your ‘friends’. Remember, when working and trying to be efficient, that time spent ‘networking’ with your elementary school chums is not an efficient use of your time – they are generally not your target market. Be cognizant of the amount of time you spend working social media, as compared to the amount of time you spend playing on social networking sites.
For more tips, visit this Social Media Workload post.
DeVry and Illinois Worknet Seminar
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I was recently asked to be the subject matter expert for a seminar series on social media by DeVry University and Illinois WorkNet. I have led seminars for DeVry University in the past (and hope to in the future), along with their partnership with local Chamber of Commerce’s – but this was my first time speaking in a webinar format for the Illinois WorkNet program. This company helps associations and organizations with their workforce and helps people with the work related needs. Their tagline is “Training, Connecting and Developing Illinois’ Workforce.”
Such a great program and several great people working together for a good cause. Click this link to see the presentation and questions that came out of the two sessions.
Meet Carol Flammer and have her sign your book!
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Social media marketing isn’t a mystery. My partner, Carol Flammer has written the book on the topic. This book will walk you step-by-step through how to build an effective program. It is ‘Hot off the press!’ We don’t even have a copy of it yet, but “Social Media for Home Builders: It’s Easier Than You Think” will be available at BuilderBooks at the International Builders Show and Carol will be at the BuilderBooks Store during “Ask The Experts” on Wednesday January 20th from 1 – 2 p.m. to meet me and ask your social media questions. The BuilderBooks Store is located on the Grand Concourse in the Central Hall. Open Daily. #IBS2010
Social Real Estate Chicago – open for Registrations
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Social Real Estate Chicago is OPEN for registration, space is limited so reserve your seat today!
Geared toward real estate industry professionals and job seekers, this full day web 2.0 event is perfect for those companies who want to use social media for branding and reputation management AND those people looking to find their next opportunity and/or advance their career.
The Abbington in Glen Ellyn will be the location, and the event will take place on Tuesday, September 29. Tickets are just $25/session or $50 for the day.
With expert speakers from Trulia, Zillow, Careerbuilder, mRELEVANCE, NewHomeNotebook and more, this conference will be like no other real estate or social media seminar. I’ll be moderating the sessions, and we will hear expert advice about:
- Utilizing social media to build your business/brand
- Social Media Do’s and Don’ts For Business
- Tracking Social Media Analytics
- How to find a Job using Social Media
- How to Simplify Your Social Media Routine
- Twitter – comparing services
Visit Social Real Estate Chicago for more information on this Chicago social media conference for real estate professionals, or follow the seminar on twitter @SocialREChicago
If you are looking for information on Social Media for Home Builders, Click this link!
Learn the Basics of Social Media
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We are offering Social Media Lab this fall. It is a great way to learn the basics of Social Media for your small (or large) business. Wondering what Friends, Fans and Followers can do to help you sell more, create lasting relationships, build better customer service? This four-week class will meet once a week for an in-depth 90 minute session.
Set up pages for your business on Facebook, Linked In, Twitter and learn the basics of how to blog.
Call me at 770-383-3360 x30 or contact me through this site or the mRELEVANCE site for more information on this social media marketing class for business. We are setting up classes now for Fall in greater Chicagoland (including Arlington Heights), metro Atlanta and northwest Georgia.
