Category: Seminars

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Which Generation is Shaping Housing Today?

You’ve probably heard that millennials are entitled, disengaged, broke, unemployable, addicted to taking selfies and perpetual renters. You know what? That is all WRONG! There are a million myths surrounding the millennial generation, and I’ll be busting many of them during the International Builders’ Show education session, “The Great Debate: Millennials or Boomers?” In this session, we’ll attempt to answer the question, “Will it be the millennials or the boomers who shape our cities and...

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Marketing RELEVANCE’s Inaugural IBS Exhibit Booth

I’ve been attending the International Builders’ Show (IBS) for many years. But this year will be different. Instead of spending all of my time in education sessions, networking and checking out the exhibit booths; you’ll likely find me in our inaugural Marketing RELEVANCE exhibit booth. Since it is our seventh anniversary as a company, we’ve put together an awesome Lucky 7 themed booth for IBS in Vegas, January 19-21, 2016. IBS is the largest annual...

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Digital Marketing and Tracking: IBS 2015 Seminars

In a few short months, I’ll be back to Vegas. I was selected to present two education sessions at the National Association of Home Builders (NAHB) International Builders’ Show (IBS), the world’s largest light construction show. Last year, the show was attended by 75,000 attendees! This year has been a whirlwind; and this trip to IBS (January 20-22) will be the culmination of a full year of hard work on a pursuit that I LOVE:...

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Watch Out Vegas, Here mRELEVANCE Comes

It’s the “calm” (if there ever really is a calm for me), before the storm. In less than one week, I’ll be leaving the Second City and heading for the warmer temperatures and brighter lights of the City of Second Chances. That’s right, Vegas baby! I have been invited to speak, along with a group of very talented industry marketing professionals, at the joint National Association of Home Builders International Builders Show (IBS) and National...

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Man, I really like Vegas

Those five words were spoken by the King himself, Elvis Presley, and those words ring true for me too. I’m on a plane at 30,00 feet headed to Vegas right now! I know, it’s a tough job, but somebody’s gotta do it, right? Between the endless buffet lines and doubling on 11, I will be working, of course, and honestly, I am just as excited about that as I am about shooting dice. I’ll be...

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FREE Webinar on Internet Marketing

I’m offering a FREE webinar this week on Wednesday, April 11 from 2 – 3 p.m. eastern time, so register to get the 411 on 4-11.  The webinar is through NAHB’s Webinar Wednesdays and the title is Generate Leads and Sales with Internet Marketing. Is your website generating all the leads and sales it should? For the average housing professional in today’s market, the answer is no. Yet your website is the single most important...

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EPA Webinar

On May 6th, 2010, I was fortunate enough to deliver a social media webinar for the Environmental Protection Agency’s Indoor airPLUS program.  The seminar, which can be found on the EPA’s website, discussed both the importance of social media from a marketing standpoint and the significance of creating a strategy and implementing social media in a thoughtful and effective program…after all, internet marketing and social media is still MARKETING – and the key is to...

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NAHB Social Media for Multifamily Communities

I was the moderator and presenter for a webinar presentation to NAHB’s Multifamily Council a couple of weeks back. It was a great time, I really enjoy giving back and teaching people to use social media and the internet to make their companies more effective. The audience for this presentation is mutifamily developers – apartment communities, condos and townhomes developers, etc. – but the material will certainly cross into other companies and industries. Click here...

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DeVry and Illinois Worknet Seminar

I was recently asked to be the subject matter expert for a seminar series on social media by DeVry University and Illinois WorkNet.  I have led seminars for DeVry University in the past (and hope to in the future), along with their partnership with local Chamber of Commerce’s – but this was my first time speaking in a webinar format for the Illinois WorkNet program.  This company helps associations and organizations with their workforce and...

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Social Media Lab in Peoria

Carol and I spoke today at the Peoria HBA, teaching Social Media “Engage in the Online Conversation” and Social Media Lab “Building a Social Media Program from the ground up.” This seminar teaches companies how to effectively use social media to attract the search engines, as well as friends, fans and followers.  We spent a lot of time today talking about the value of social media and demonstrating how to use social media to build...