Category: Internet marketing


Marketing RELEVANCE’s Inaugural IBS Exhibit Booth

I’ve been attending the International Builders’ Show (IBS) for many years. But this year will be different. Instead of spending all of my time in education sessions, networking and checking out the exhibit booths; you’ll likely find me in our inaugural Marketing RELEVANCE exhibit booth. Since it is our seventh anniversary as a company, we’ve put together an awesome Lucky 7 themed booth for IBS in Vegas, January 19-21, 2016. IBS is the largest annual...


Digital Marketing and Tracking: IBS 2015 Seminars

In a few short months, I’ll be back to Vegas. I was selected to present two education sessions at the National Association of Home Builders (NAHB) International Builders’ Show (IBS), the world’s largest light construction show. Last year, the show was attended by 75,000 attendees! This year has been a whirlwind; and this trip to IBS (January 20-22) will be the culmination of a full year of hard work on a pursuit that I LOVE:...


FREE Webinar on Internet Marketing

I’m offering a FREE webinar this week on Wednesday, April 11 from 2 – 3 p.m. eastern time, so register to get the 411 on 4-11.  The webinar is through NAHB’s Webinar Wednesdays and the title is Generate Leads and Sales with Internet Marketing. Is your website generating all the leads and sales it should? For the average housing professional in today’s market, the answer is no. Yet your website is the single most important...


Social Media Use by Companies

MarketingSherpa is a great resource for information and weekly charts on several marketing topics. I particularly like when the topic is about social media or search engine optimization (SEO). This week’s chart summarizes how companies use social media as part of their marketing program. VERY interesting, but I have a slightly different view about marketing and communication in terms of priorities for companies. Marketing vs. Communication Most companies don’t differentiate marketing from communication. Corporate messaging,...


Effective SEO Objectives

I wrote about this Marketing Sherpa Search Engine Optimization chart on our website in an Effective SEO Objectives post, but I did not want people who follow this blog to miss out on this chart or that article. The information is very interesting when you consider what B2B and B2C companies are trying to accomplish relative to their SEO strategy. It seems that more and more companies are beginning to blend their SEO, marketing, public...


New Website for Connecticut’s Best Apartments

I am VERY proud to show you this new website for a luxury Connecticut Apartment developer client.  This new website is a piece of artwork that will kick the online effectiveness of their competitors. If you are interested in reading more about this developer, this project or how mRELEVANCE can help you gain competitive advantage in your Website or Social Media – and specifically see analytically how to track you success, let me know! But...


New Stella Website Launched

We just launched a new website for a chic, eclectic boutique in Evanston Illinois. Stella is the store, and the merchandise is unique and incredible! One of a kind gifts for all budgets and people, this new site allows Stella to keep their inventory accurate and up to date online…especially since every time you visit you will have a different experience. What a GREAT store, what a great site – check it out!


BuilderRadio Interview

I was recently interviewed on on the topic of Internet Marketing and Social Media. The approximately 20 minute conversation focused on the value, tactics, and strategy for companies to use the internet effectively when managing their online reputation, image, and company brand. More companies are transitioning their marketing expenses from traditional advertising to online resources, but have understanding what to do and where to be. Click here to visit the page where you can...


Quoted in an Article

I was quoted in this article about tracking internet marketing social media, an article that was published in Builder Homesite’s InSight Box. The article talks about several of our clients who have been extremely successful using our services to marketing their homes and products online through social media. One of these successful clients, Florida home builder Highland Homes, has been so successful that their November, December and January sales have been almost double what they...