Mitch Levinson - Internet Marketing and Social Media Expert, football fanatic » General Info

Patriotism? I’m just sayin’

Mitch — Sun, 04 Jul 2010 20:10:00 +0000

Today is the Fourth of July, the birthday of our GREAT nation. The Unites States of America has been through so many things over the past 234 years, so much history – even over the past few decades. A few short weeks ago I had the honor of attending the University of Cincinnati’s Graduation ceremony where Nathaniel Jones gave the commencement speech. His speech hinted on the distance our great nation has come in several areas (slavery, the depression, equality, civil rights, science and travel) but during his speech, I wondered about Patriotism.

During our time in American History, since September 11th, we have called out our patriotic nature and displayed our flag, our colors, and talked about our devotion to our heritage. We are a great nation, in part, due to our diversity and melting pot ethnicity. Although I consider myself very patriotic, there is one thing that I wish to change on this Fourth of July to show off our Patriotism even more.

I remember going to baseball games or other events when I was younger and singing the the Star Spangled Banner. In fact, I remember the announcers introduction of the singer whose task was to “lead us in the singing of our National Anthem.” I still go to events and I still actually sing with the celebrity, but I am in the minority. Today, the Star Spangled Banner and the opening of these kinds of events seems to be more of a show for the talent than a demonstration and respect for our country. Even since 9/11, when it seems “America the Beautiful” was added to the opening ceremonies, the audience still only stands, sometimes removes their hats and puts their hands over their hearts.

So that is what I want to return to this year and forever, the patriotism we show as a group when the National Anthem or other song from our American heritage is sung. Be proud to be an American, living in the best country in the world. Show our troops that we are behind them and want them to return safely and victoriously. Demonstrate your loyalty and respect for our country by doing a very simply thing…sing the Star Spangled Banner whenever you hear it, and if you are lucky enough to be the talent honored to sing in front of everyone, use that stage to lead our nation in our most honored song.

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Effective SEO Objectives

Mitch — Tue, 29 Jun 2010 21:38:09 +0000

I wrote about this Marketing Sherpa Search Engine Optimization chart on our website in an Effective SEO Objectives post, but I did not want people who follow this blog to miss out on this chart or that article.

The information is very interesting when you consider what B2B and B2C companies are trying to accomplish relative to their SEO strategy. It seems that more and more companies are beginning to blend their SEO, marketing, public relations, internet technology and corporate communications into a cross-functional department. The goals of all these traditional departments and functions seem to overlap, and companies both realize that and are working toward creating an environment where the message and the goals are the same.

From a traditional marketing standpoint, there are still a few great questions that must be considered no matter which company function takes the lead.

Which function will take the lead at determining the company message?
How will that message be delivered/managed through out the company and across which media?
What metrics should we look at to determine success? Actual sales, branding, sentiment, reputation management and online traffic/reach?

Brand awareness, reputation management and public relations are objectives for SEO efforts and it definitely demonstrates a connection between social media and search engine optimization (which is why mRELEVANCE operates at the Intersection of Social and Search).

“Which function in your company takes the lead with regard to these tactics? PR, marketing, Internet technology, corporate communications or social media.” Please comment on this post to let me know how your company handles these objectives.

I’m in the Chicago Tribune again!

Mitch — Sat, 03 Apr 2010 23:56:27 +0000

I have been quoted a second time in the past 6 weeks by authors of the Chicago Tribune! Both articles are about the Chicago real estate market, but differ only on the comparison topic. As a leading national expert on real estate, social media, Generation Y, Internet marketing and SEO, I am often published and quoted…there are really not many people in the country with a real estate background (Realtor and licensed Broker in two states), an MBA in Information Systems and eCommerce, a Masters in Residential Marketing and who build websites and focuses on SEO.

The first article, published on February 19, 2010 and titled “Using Social Media to find your dream home,” quoted me regarding builders and the use of social media. It is a good idea to buy a home from a builder that keeps current on home building techniques, communication techniques along with green environmentally efficient construction. The most recent article, published April 2, 2010 and titled “What Gen Y wants in housing,” speaks to the pent up demand and the technical capabilities of this HUGE new generation of home buyers.

New Office Space

Mitch — Thu, 09 Jul 2009 17:58:46 +0000

Here is a short video with an update to the new office space (currently under construction). I hope you enjoy – I AM SOOOO EXCITED!!!

RELEVANCE’s new video!

Housing Outlook

Mitch — Sun, 31 May 2009 21:15:26 +0000

US Housing Report

Robert Denk, the Assistant Vice President for Forecasting and Analysis or NAHB addressed the NSMC and IRM Board of Trustees about the state of the National Housing market. It was a very interesting presentation that showed stability and growth in the market. We are not out of the woods yet, but we are going to begin to see better things. Some of the things addressed in the report are:

- housing recession is beginning to show signs of recovery and stabilizing
- statistics related to growth during the boom related to income, foreclosures and unemployment nationally and in each individual state
- good chance that we are approaching price stability in most markets
- forecast looks good for most markets
- housing and production levels got way ahead of employment and population, they are beginning to get more inline with each other
- house prices, rising unemployment, inventory will be the key drivers and indicators of which markets will be best and worse in the coming 6 – 8 quarters

This is VERY good information and great news for the industry…combined with the news of the $8,000 tax credit this morning from Secretary Donovan. Visit mRELEVANCE for more information and to see posts on both of these topics.