Mitch Levinson Blog

0

Which Generation is Shaping Housing Today?

You’ve probably heard that millennials are entitled, disengaged, broke, unemployable, addicted to taking selfies and perpetual renters. You know what? That is all WRONG! There are a million myths surrounding the millennial generation, and I’ll be busting many of them during the International Builders’ Show education session, “The Great Debate: Millennials or Boomers?” In this session, we’ll attempt to answer the question, “Will it be the millennials or the boomers who shape our cities and...

0

Marketing RELEVANCE’s Inaugural IBS Exhibit Booth

I’ve been attending the International Builders’ Show (IBS) for many years. But this year will be different. Instead of spending all of my time in education sessions, networking and checking out the exhibit booths; you’ll likely find me in our inaugural Marketing RELEVANCE exhibit booth. Since it is our seventh anniversary as a company, we’ve put together an awesome Lucky 7 themed booth for IBS in Vegas, January 19-21, 2016. IBS is the largest annual...

0

The Awards Just Keep Rolling in for Marketing RELEVANCE!

I’m feeling a little like a member of U2 at the Grammys, and it’s a pretty good feeling (U2 has received the most awards of any group in history, with a total of 22 Grammy Awards). The past few months have included one awards program after another, with Marketing RELEVANCE taking home a multitude of prestigious recognitions, and I couldn’t be prouder to work with the talented and dedicated team at Marketing RELEVANCE. It started...

0

Spotlight on Jeff Rutt: Friend, Home Builder and Philanthropist

The saying, “give a man a fish and feed him for a day; teach a man to fish and feed him for a lifetime” always rings true to me. Through raising my three children and coaching their sports teams, I always try to keep in mind that teaching them, instead of doing for them, impacts them for the better. They will remember these lessons for the rest of their lives. It takes a village to...

1

Digital Marketing and Tracking: IBS 2015 Seminars

In a few short months, I’ll be back to Vegas. I was selected to present two education sessions at the National Association of Home Builders (NAHB) International Builders’ Show (IBS), the world’s largest light construction show. Last year, the show was attended by 75,000 attendees! This year has been a whirlwind; and this trip to IBS (January 20-22) will be the culmination of a full year of hard work on a pursuit that I LOVE:...

0

So Proud of T, LEV or T-Bone Malone

I am so proud of My son Theo, and the entire Bearcat Team this year. They made it to the championship game in EVERY tournament they played in, and won 3 out of 5 of them…including a tournament we traveled to Cooperstown for. What a special team, what a special year!  Here is a video made by one of the mom’s on of the team – Julie Poplar – what a great video…

0

Watch Out Vegas, Here mRELEVANCE Comes

It’s the “calm” (if there ever really is a calm for me), before the storm. In less than one week, I’ll be leaving the Second City and heading for the warmer temperatures and brighter lights of the City of Second Chances. That’s right, Vegas baby! I have been invited to speak, along with a group of very talented industry marketing professionals, at the joint National Association of Home Builders International Builders Show (IBS) and National...

0

Positive Coaching

Well, it is another year of coaching my kids and their sports. It is pretty cool to think about all of the kids I have coached over the past 11 years. From the time Josh was a Purple Shark soccer player in Georgia, to this Bills football season with Theo in Illinois, I have coached all three of my kids’ teams every year in baseball, soccer, basketball, softball, football, skiing and a lot of other...

0

Happy Fifth Birthday mRELEVANCE

Holy cow, we are five years old! Time really does fly when you’re having fun. It seems like it was only yesterday that we were signing contracts as three companies — Mitch Levinson Consulting, Inc., Flammer Relations, Inc. and the client. Five years is light years in terms of internet marketing. To put it all in perspective, when we started mRELEVANCE the word social media had not be coined and blogging was certainly not a...