
US Housing Report
Robert Denk, the Assistant Vice President for Forecasting and Analysis or NAHB addressed the NSMC and IRM Board of Trustees about the state of the National Housing market. It was a very interesting presentation that showed stability and growth in the market. We are not out of the woods yet, but we are going to begin to see better things. Some of the things addressed in the report are:
- housing recession is beginning to show signs of recovery and stabilizing
- statistics related to growth during the boom related to income, foreclosures and unemployment nationally and in each individual state
- good chance that we are approaching price stability in most markets
- forecast looks good for most markets
- housing and production levels got way ahead of employment and population, they are beginning to get more inline with each other
- house prices, rising unemployment, inventory will be the key drivers and indicators of which markets will be best and worse in the coming 6 – 8 quarters
This is VERY good information and great news for the industry…combined with the news of the $8,000 tax credit this morning from Secretary Donovan. Visit mRELEVANCE for more information and to see posts on both of these topics.

Builder Radio Interview
I was recently interviewed on
BuilderRadio.com on the topic of
Internet Marketing and Social Media. The approximately 20 minute conversation focused on the value, tactics, and strategy for companies to use the internet effectively when managing their online reputation, image, and company brand. More companies are transitioning their marketing expenses from traditional advertising to online resources, but have understanding what to do and where to be.
Click here to visit the page where you can download and listen to this interview.
This interview was very fun to do, and I think you will be able to hear the passion I have towards what I do. It stresses the importance of your tracking report and trending that information for educated business decisions. It discusses Internet marketing, website development, search engine optimization, social media marketing, bookmarking, and even talks about how to think about budgeting these items. Please listen, and contact me if you have any questions!

quoted in an article
I was quoted in this article about tracking internet marketing social media, an article that was published in Builder Homesite’s InSight Box.
The article talks about several of our clients who have been extremely successful using our services to marketing their homes and products online through social media.
One of these successful clients, Florida home builder Highland Homes, has been so successful that their November, December and January sales have been almost double what they were per month for all of 2008. Read their case study here.
Another one of our clients, Heron Bay Golf and Country Club’s Marketing Consultant, Lisa Brutvan (Owner of Focused Market Solutions) was also quoted in the story. They have also seen success by tracking their internet marketing and social media.
If your company is looking to begin a successful social media or internet marketing program, contact mRELEVANCE for proven results. A lot of companies say they know how to do social media and internet marketing, and your company certainly can be online and take time to try it…but proven results and effective sales from social media require proper and strategic set-up, integrated effectively into your overall marketing plan, and managed on a regular and ongoing basis. Let us help youget the results you are looking for and prove it in YOUR tracking reports!