Social Media Use by Companies
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MarketingSherpa is a great resource for information and weekly charts on several marketing topics. I particularly like when the topic is about social media or search engine optimization (SEO). This week’s chart summarizes how companies use social media as part of their marketing program. VERY interesting, but I have a slightly different view about marketing and communication in terms of priorities for companies.
Marketing vs. Communication
Most companies don’t differentiate marketing from communication. Corporate messaging, public relations, marketing, advertising, etc. all fall under the directive of ‘communication’ from a company strategy. Interaction with leads, prospects and customers is more sales, not necessarily communication – but it should be. Social media and the use of social networks enable direct and ‘instant’ communication to all groups and provide a forum (in the chosen medium of the lead, prospect or customer) for the company or stakeholder to interact. In other Read More→
Patriotism? I’m just sayin’
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Today is the Fourth of July, the birthday of our GREAT nation. The Unites States of America has been through so many things over the past 234 years, so much history – even over the past few decades. A few short weeks ago I had the honor of attending the University of Cincinnati’s Graduation ceremony where Nathaniel Jones gave the commencement speech. His speech hinted on the distance our great nation has come in several areas (slavery, the depression, equality, civil rights, science and travel) but during his speech, I wondered about Patriotism.
During our time in American History, since September 11th, we have called out our patriotic nature and displayed our flag, our colors, and talked about our devotion to our heritage. We are a great nation, in part, due to our diversity and melting pot ethnicity. Although I consider myself very patriotic, there is one thing that I wish to change on this Fourth of July to show off our Patriotism even more.
I remember going to baseball games or other events when I was younger and singing the the Star Spangled Banner. In fact, I remember the announcers introduction of the singer whose task was to “lead us in the singing of our National Anthem.” I still go to events and I still actually sing with the celebrity, but I am in the minority. Today, the Star Spangled Banner and the opening of these kinds of events seems to be more of a show for the talent than a demonstration and respect for our country. Even since 9/11, Read More→
Effective SEO Objectives
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I wrote about this Marketing Sherpa Search Engine Optimization chart on our website in an Effective SEO Objectives post, but I did not want people who follow this blog to miss out on this chart or that article.
The information is very interesting when you consider what B2B and B2C companies are trying to accomplish relative to their SEO strategy. It seems that more and more companies are beginning to blend their SEO, marketing, public relations, internet technology and corporate communications into a cross-functional department. The goals of all these traditional departments and functions seem to overlap, and companies both realize that and are working toward creating an environment where the message and the goals are the same.
From a traditional marketing standpoint, there are still a few great questions that must be considered no matter which company function takes the lead.
- Which function will take the lead at determining the company message?
- How will that message be delivered/managed through out the company and across which media?
- What metrics should we look at to determine success? Actual sales, branding, sentiment, reputation management and online traffic/reach?
Brand awareness, reputation management and public relations are objectives for SEO efforts and it definitely demonstrates a connection between social media and search engine optimization (which is why mRELEVANCE operates at the Intersection of Social and Search).
“Which function in your company takes the lead with regard to these tactics? PR, marketing, Internet technology, corporate communications or social media.” Please comment on this post to let me know how your company handles these objectives.
EPA Webinar
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On May 6th, 2010, I was fortunate enough to deliver a social media webinar for the Environmental Protection Agency’s Indoor airPLUS program. The seminar, which can be found on the EPA’s website, discussed both the importance of social media from a marketing standpoint and the significance of creating a strategy and implementing social media in a thoughtful and effective program…after all, internet marketing and social media is still MARKETING – and the key is to remain RELEVANT.
mRELEVANCE, my internet marketing, social media and public relations company, operates at the intersection of social media and search engine optimization. In other words, we specialize in helping companies use social media most effectively from a search engine standpoint so that their website and blog (along with other online profiles) can be found by their prospects easily and in their chose web site.
We run several blogs, some of which you can see on the left side of my web site. So whether you are looking for Chicago Real Estate information, Atlanta Real Estate news or just browsing for a retail store in Evanston and a local printer in Northbrook – we are the web development and social media company for you.
How many other web development companies can prove through search engine result pages that their core competence is search engine optimization and their content development creates effective social media optimization? If you are looking for leading national experts that not only teach these topics but also directly implement these services, give us a call or find us online…the best way is to simply Google my name!
NAHB Social Media for Multifamily Communities
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I was the moderator and presenter for a webinar presentation to NAHB’s Multifamily Council a couple of weeks back. It was a great time, I really enjoy giving back and teaching people to use social media and the internet to make their companies more effective.
The audience for this presentation is mutifamily developers – apartment communities, condos and townhomes developers, etc. – but the material will certainly cross into other companies and industries.
Click here to view the replay of the presentation and use the password Social. Let me know if you enjoy the material or if I can help teach you to be more effective.
